{"id":9601,"date":"2024-05-22T13:42:51","date_gmt":"2024-05-22T16:42:51","guid":{"rendered":"https:\/\/playcomp.cl\/?post_type=product&#038;p=9601"},"modified":"2024-10-24T16:04:18","modified_gmt":"2024-10-24T19:04:18","slug":"comercio-electronico-y-marketing-digital","status":"publish","type":"product","link":"https:\/\/playcomp.cl\/index.php\/producto\/comercio-electronico-y-marketing-digital\/","title":{"rendered":"Comercio Electr\u00f3nico y Marketing Digital"},"content":{"rendered":"<p><strong>OBJETIVO<\/strong><br \/>\n<strong>Administrar y generar contenidos para una comunidad virtual, proponiendo una estrategia de publicaci\u00f3n de contenidos atractivos visual y comercialmente utilizando conceptos de marketing digital, de acuerdo a los requerimientos definidos por el cliente<\/strong>.<\/p>\n<p><strong>CONTENIDO<\/strong><\/p>\n<p><strong>MODULO 1. &#8211; PUBLICACI\u00d3N DEL CONTENIDO DE LA INFORMACI\u00d3N<\/strong><br \/>\nFormatos de contenido:<\/p>\n<ul>\n<li>Pol\u00edticas de Contenido y Publicidad. Desarrollo de plan de contenido.<\/li>\n<li>Estrategias de manejo y publicaci\u00f3n de contenidos en redes sociales<\/li>\n<li>\u00a0Posicionamiento en buscadores. SEO<\/li>\n<li>Creaci\u00f3n y publicaci\u00f3n de contenidos en redes sociales.<\/li>\n<li>Publicaci\u00f3n de un blog; p\u00e1ginas de Facebook y otras redes sociales.<\/li>\n<\/ul>\n<p><strong>MODULO 2. &#8211; DISE\u00d1O DE UNA PROPUESTA GR\u00c1FICA DE PUBLICACI\u00d3N<\/strong><\/p>\n<ul>\n<li>\u00a0An\u00e1lisis del Mercado: Competencia, Clientes, Proveedores<\/li>\n<li>Segmentaci\u00f3n del Mercado<\/li>\n<li>Estrategias de Marketing: Marketing Mix<\/li>\n<li>Objetivos y Estrategias de Penetraci\u00f3n<\/li>\n<li>\u00a0Dise\u00f1o de la experiencia de usuario<\/li>\n<li>El ciclo de la experiencia: Metodolog\u00eda del dise\u00f1o centrado en el usuario.<\/li>\n<\/ul>\n<p><strong>MODULO 3. ADMINISTRACI\u00d3N DE MARKETING DIGITAL<\/strong><\/p>\n<ul>\n<li>Perfiles de las Redes Sociales, elegir la mejor para nuestro producto.<\/li>\n<li>Identificaci\u00f3n de la estrategia de corporativa y de marketing.<\/li>\n<li>Diagn\u00f3stico de redes sociales.<\/li>\n<li>Definici\u00f3n del p\u00fablico objetivo del marketing en redes sociales.<\/li>\n<li>\u00a0Fomentar la interactuaci\u00f3n de los usuarios con la empresa.<\/li>\n<li>Definici\u00f3n de objetivos y metas del marketing en redes sociales.<\/li>\n<li>\u00a0Planificaci\u00f3n del trabajo en la empresa actual Optimizaci\u00f3n de las campa\u00f1as, orient\u00e1ndolas a resultados<\/li>\n<li>Preparaci\u00f3n y ejecuci\u00f3n de concursos virales.<\/li>\n<li>Impacto de nuestra estrategia 2.0 en el mercado.<\/li>\n<\/ul>\n<p><strong>MODULO 4. &#8211; GESTI\u00d3N DE REDES SOCIALES<\/strong><\/p>\n<ul>\n<li>Los Social Media y el Community Manager.<\/li>\n<li>\u00a0El Community Manager de hoy: Estrat\u00e9gico y t\u00e1ctico.<\/li>\n<li>Casos de Crisis Digitales.<\/li>\n<li>\u00a0Pasos para responder en una crisis de reputaci\u00f3n online. Prepar\u00e1ndose para la crisis. Investigaci\u00f3n el problema.<\/li>\n<li>\u00a0Gesti\u00f3n de comunidades virtuales Facebook y las redes sociales de amistad Twitter y las redes sociales de Microblogging Otras redes sociales<\/li>\n<li>Herramientas de trabajo:Hootsuite, Google (Drive, Calendar, Alert, etc.), Facebook insight, Facebook Ads, Social Bro (herramienta para Twitter), Twitter Audit, Analytics Twitter,<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>OBJETIVO Administrar y generar contenidos para una comunidad virtual, proponiendo una estrategia de publicaci\u00f3n de contenidos atractivos visual y comercialmente utilizando conceptos de marketing digital, de acuerdo a los requerimientos definidos por el cliente. CONTENIDO MODULO 1. &#8211; PUBLICACI\u00d3N DEL CONTENIDO DE LA INFORMACI\u00d3N Formatos de contenido: Pol\u00edticas de Contenido y Publicidad. Desarrollo de plan&#8230;<\/p>\n","protected":false},"featured_media":10380,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":{"0":"post-9601","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-sin-categorizar","8":"first","9":"instock","10":"shipping-taxable","11":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comercio Electr\u00f3nico y Marketing Digital - Play Comp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/playcomp.cl\/index.php\/producto\/comercio-electronico-y-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comercio Electr\u00f3nico y Marketing Digital - Play Comp\" \/>\n<meta property=\"og:description\" content=\"OBJETIVO Administrar y generar contenidos para una comunidad virtual, proponiendo una estrategia de publicaci\u00f3n de contenidos atractivos visual y comercialmente utilizando conceptos de marketing digital, de acuerdo a los requerimientos definidos por el cliente. 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